I work on a program where Twitter is the No. 1 social referrer to that site. It’s pretty cray that Twitter ranks right up there with Google as far as traffic drivers. That rarely happens on a program. Why? Because Twitter is too noisy. Too loud. Too messy.
So, how do you get heard in the clutter? Well, one of the ways we’ve driven up Twitter traffic is by Tweeting at the right time.
Got that? The right time!
Many bloggers hate the idea of scheduling Tweets, which is very purist of you. But there is something to the idea that if you send a tweet at 9am, you get more hits than when you send that same Tweet at 6pm. The idea is that people are on Twitter at certain times a day, so you want the maximum results for your efforts.
This isn’t about turning your feed into a robot. But this is about focusing your efforts.
So….what is the right time? I’m so glad you asked. I have two tools to help you.
1. Hootsuite Autoschedule
Love this tool! Basically, when you compose a Tweet, instead of hitting “send” you hit schedule, toggle the “autoschedule” function and let Hootsuite do the work. I’ve been using this on a program and it’s helped increase link clicks 30% this week. Also, you can add it to your Hootlet app on your tool bar. Go here to activate autoschedule on your Hootsuite.
Not a Hootsuite user? (GET OUT OF HERE!) But before you leave in shame, check out Tweriod. It links up your Twitter account and then analyzes your unique data to tell you when you should be tweeting.
Remember: These tools won’t work if you aren’t talking and engaging in real conversations with your followers, so do that too!