Just kidding. Sort of.
And now, because Facebook loves
your money you, they just made their ads easier with a redesign of their ad console that will be rolling out over the next few weeks. According to AllFacebook:
“The new design and user flow gives users clear options to get started with a campaign based on screenshots provided to us by Facebook. The first question remains the same, “What do you want to advertise?” Here, users can select the page, website or app they want to promote. The second question is “What do you want to do?” For users who select the objective “Get More Page Likes,” Facebook will suggest both traditional marketplace ads that appear in the sidebar and Sponsored Stories that may run in News Feed. These ads will run with Facebook’s optimized CPM, which means they’ll target people most likely to Like the page and the advertiser does not need to set a bid price.”
Awesome. So, basically, they just made everything I’ve told you about best practices, targeting and focusing your ads for your audience so much easier. And since with Facebook ads you can set your own price point…what are you waiting for?